Campaigns that change the way we think – Save Ralph
How many decisions do you think you make in a day? Hundreds? Thousands? If you can believe it, on...
Top free online brand and marketing courses for 2021
With the London School of Economics and the University of Exeter reporting that more than one in...
What is a brand and why do brands matter with Apple, Coke and Oatly
Ever found it hard to explain what a brand is or why it is important? You're not alone. Many...
Darren Bowles: How we created a bold new typeface for Versus Arthritis
I’d always had an appreciation for a well designed typeface, but it wasn't until I had to help...
A cautionary tale about the brand personality of rocks
Have you ever been walking along a path, spotted a rock and thought, wow, that rock looks like a...
Paul de Gregorio: How to use digital channels to drive mobilisation to turn interest into action
I often feel that the charity sector needs a rebrand because it is poorly understood and its value...
Daryl Fielding: The story behind Dove’s “Campaign For Real Beauty”
Mark Ritson believes that every Marketer needs to know the Dove case study. In a recent LinkedIn...
A day in the life of a Charity Brand Manager
When I meet new people, I dread being asked the well-intended 'what do you do' question. I'll...
A Beginners Guide To Digital Marketing
The pandemic has forced charities to cancel events and face-to-face fundraising and instead look...
Welcome to The Brand Blog
The Brand Blog strives to help charities, B Corporations and Social Enterprises meet their goals by sharing brand and marketing insights and advice from across the industry.
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