5 ways that charities can use gamification for good
Health and wellbeing websites and apps are more popular and competitive than ever. The teams...
How behavioural economics can improve marketing effectiveness with Julian Saunders
I first met Julian last year through the Marketing Agencies Action Group (MAAG). We've kept in...
Brand 360: developing your brand strategy
This week I took part a Charity Comms live pannel discussion to talk about how the British Heart...
Don’t try and predict the curve, shape it – thoughts from Raquel Chicourel, Chief Strategy Officer at Grey London
Last week I watched a presentation by Raquel Chicourel, the Chief Strategy Officer at Grey London,...
Why you should consider advertising on TV now – RAW London
While many people happily skip adverts, I love them! You might be surprised to learn that Wes...
Looking for a ‘recession-proof’ marketing strategy? Focus on Customer Experience
Lost count of how many times you've heard that we're living through unprecedented times? Google...
Tim’s tips to taking a great selfie
Because we're hardwired to respond to images better a great picture really is worth a thousand...
British Heart Foundation – How we built a brand to beat heartbreak forever
During previous recessions stronger brands recovered up to nine times faster than other brands....
The brands making us laugh during lockdown
We have officially been in lockdown for 34 days, and during that time TV consumption has gone up...
Welcome to The Brand Blog
The Brand Blog strives to help charities, B Corporations and Social Enterprises meet their goals by sharing brand and marketing insights and advice from across the industry.
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