Daryl Fielding: The story behind Dove’s “Campaign For Real Beauty”
Mark Ritson believes that every Marketer needs to know the Dove case study. In a recent LinkedIn...
A day in the life of a Charity Brand Manager
When I meet new people, I dread being asked the well-intended 'what do you do' question. I'll...
A Beginners Guide To Digital Marketing
The pandemic has forced charities to cancel events and face-to-face fundraising and instead look...
RSA: Building a brand to inspire people to commit to impact
What do Charles Dickens, Stephen Hawking, Nelson Mandela, Dame Judi Dench and David Attenborough...
Under the bonnet of a rebrand
There are three eternal truths for anyone working in the non-profit or charity sector. The first...
Marketing Award season round-up
Award ceremonies in 2020 have been, for want of a better word, interesting. I believe that we need...
Collaborative Positivism: The new communications model for driving support & social change
To survive and thrive, charities must communicate effectively with their audiences - now more than...
Yorkshire Tea: Marketing done proper
Tea is the UK's favourite drink. We love it so much that we drink around 165 million cups of it...
Nice and Serious: Building a brand to tackle the pandemic’s impact on education – National Tutoring Programme
Nice & Serious has been making creative work the world needs and helping brands and charities...
Welcome to The Brand Blog
The Brand Blog strives to help charities, B Corporations and Social Enterprises meet their goals by sharing brand and marketing insights and advice from across the industry.
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