About The Brand Blog

The Brand Blog showcases branding best practice and shares insight to help brands with purpose grow so that they can address some of the biggest challenges we face today

  “The only thing to do with good advice is to pass it on. It is never of any use to oneself.” – Oscar Wilde

Do you have a great idea for an article? Would you like to contribute to the Brand Blog? We’re always looking for contributors to share their knowledge on: 

  • Brand Management
  • Brand Strategy
  • Customer Experience
  • Campaign Management
  • Digital Transformation
  • Innovation
  • Integrated Marketing and Communications
  • Market Research
  • Marketing Strategy
  • New Product Development
  • Positioning
  • Product Development
  • Segmentation

About the Brand Blog’s founder, Kim Ferguson

‘I launched the Brand Blog because I care passionately about helping brands that are trying to make the world a better place.

Throughout my career, I’ve seen first-hand the difference that these organisations can have on peoples lives.

I started my marketing career at CAIS, a small charity in North Wales that supported vulnerable people to make positive improvements to their lives. With the charity being so small, I had to wear many hats. I taught myself how to build and manage websites, design leaflets and posters, manage social media accounts, write press releases, and through sheer determination and trial and error, managed to even overhaul the brand, giving it a new lease of life, which helped people better understand their purpose and mission.

I’m currently a Brand Manager at the British Heart Foundation. I’ve learnt so much during my time here. In hindsight, there’s a lot I wish I’d known when I worked for CAIS. This was the inspiration for the Brand Blog. I wanted a platform where people could share their insights and experiences to help smaller brands.

I believe that we can all benefit from sharing insight. Brands with purpose serve a vital role in our society. By learning from one another, we can hone our skills, grow, and ultimately help more people.

To me, that is the ultimate aim of the Brand Blog.’

I would like to say thank you to the following people that have helped me to create the Brand Blog