Brand & marketing jargon buster
Around six years ago, when I had just moved to London, I found myself in my first client/agency meeting. Because I felt out of my depth, my aim was to keep quiet. Shortly after the meeting began, someone from the agency asked, “what does ooooooh” mean....
Campaigns that change the way we think – Save Ralph
How many decisions do you think you make in a day? Hundreds? Thousands? If you can believe it, on average, we make 35,000 decisions every day. That seems like an absurd amount. The reason why we’re not all rocking back and forth from mental overload is that we spend...
Top free online brand and marketing courses for 2021
With the London School of Economics and the University of Exeter reporting that more than one in 10 people aged 16 – 25 have lost their job during covid-19 pandemic, many graduates are looking to gain additional qualifications. Now don’t worry, unlike the UK...
What is a brand and why do brands matter with Apple, Coke and Oatly
Ever found it hard to explain what a brand is or why it is important? You’re not alone. Many people find it difficult to define. Historically, brands were created to differentiate products and services from one another, but the relationship we have with brands...
Kim Ferguson
Brand Manager
BHF