Top free online brand and marketing courses for 2021
With the London School of Economics and the University of Exeter reporting that more than one in 10 people aged 16 – 25 have lost their job during covid-19 pandemic, many graduates are looking to gain additional qualifications. Now don’t worry, unlike the UK...
What is a brand and why do brands matter with Apple, Coke and Oatly
Ever found it hard to explain what a brand is or why it is important? You’re not alone. Many people find it difficult to define. Historically, brands were created to differentiate products and services from one another, but the relationship we have with brands...
Darren Bowles: How we created a bold new typeface for Versus Arthritis
I’d always had an appreciation for a well designed typeface, but it wasn’t until I had to help commission a new font for the British Heart Foundation (BHF) that I came to realise how much time, care and attention was involved in creating one. The font designer...
A cautionary tale about the brand personality of rocks
Have you ever been walking along a path, spotted a rock and thought, wow, that rock looks like a big New York type businessman, rich, smooth, maybe a little shady? Of course you haven’t. Rocks are inanimate objects and to describe one like a character in a TV drama...
Kim Ferguson
Brand Manager
BHF