by Kim Ferguson | Apr 18, 2022 | Communications
I recently came across a book called The Story Paradox: How Our Love of Storytelling Builds Societies and Tears Them Down by the US literary scholar Jonathan Gottschall. As an avid advocate of the positive power of storytelling, I was intrigued. I wanted to learn more...
by Kim Ferguson | Apr 14, 2022 | Communications, Marketing
Around six years ago, when I had just moved to London, I found myself in my first client/agency meeting. Because I felt out of my depth, my aim was to keep quiet. Shortly after the meeting began, someone from the agency asked, “what does ooooooh” mean....
by Kim Ferguson | May 15, 2021 | Marketing
How many decisions do you think you make in a day? Hundreds? Thousands? If you can believe it, on average, we make 35,000 decisions every day. That seems like an absurd amount. The reason why we’re not all rocking back and forth from mental overload is that we spend...
by Kim Ferguson | Mar 7, 2021 | Work life
With the London School of Economics and the University of Exeter reporting that more than one in 10 people aged 16 – 25 have lost their job during covid-19 pandemic, many graduates are looking to gain additional qualifications. Now don’t worry, unlike the UK...
by Kim Ferguson | Jan 6, 2021 | Brand
Ever found it hard to explain what a brand is or why it is important? You’re not alone. Many people find it difficult to define. Historically, brands were created to differentiate products and services from one another, but the relationship we have with brands...