What is a brand and why do brands matter with Apple, Coke and Oatly
Ever found it hard to explain what a brand is or why it is important? You’re not alone. Many people find it difficult to define. Historically, brands were created to differentiate products and services from one another, but the relationship we have with brands...
Darren Bowles: How we created a bold new typeface for Versus Arthritis
I’d always had an appreciation for a well designed typeface, but it wasn’t until I had to help commission a new font for the British Heart Foundation (BHF) that I came to realise how much time, care and attention was involved in creating one. The font designer...
A cautionary tale about the brand personality of rocks
Have you ever been walking along a path, spotted a rock and thought, wow, that rock looks like a big New York type businessman, rich, smooth, maybe a little shady? Of course you haven’t. Rocks are inanimate objects and to describe one like a character in a TV drama...
Paul de Gregorio: How to use digital channels to drive mobilisation to turn interest into action
I often feel that the charity sector needs a rebrand because it is poorly understood and its value is constantly under recognised. This is a problem because without the support of the public, charities will cease to exist. I began talking to Paul de Gregorio after he...
Kim Ferguson
Brand Manager
BHF