by Kim | Jun 30, 2020 | Brand
One of my favourite brands is Innocent Smoothies. When I need some lighthearted relief, I take a look at their twitter account and never fails to disappoint. I often talk about the Innocent brand during my brand training workshops. Together we discuss the importance...
by Kim | Jun 24, 2020 | Interviews
Customer experience has been a hot topic for a while now. If you don’t have a CX strategy, I hope this post will convince you that it is about time you did. In our previous blog posts, we’ve talked about the importance of customer experience and about the link between...
by Kim | Jun 18, 2020 | Brand
I believe that a brand’s strongest asset is its staff. Cultivating a culture where staff are happy, motivated, and are aligned to the brand’s values and vision is one of the most important but equally challenging responsibilities that a Brand Manager has....
by Kim | Jun 15, 2020 | Brand, Charity, Interviews
The Samaritans have been providing support to people who are contemplating suicide for almost 70 years. Every year their volunteers answer more than five million calls. Like many others, I’m worried about the impact that the pandemic is going to have on our mental...
by Kim | Jun 14, 2020 | Marketing
Understanding the principles of behaviour economics is useful for marketing and brand managers as it helps them to design effective marketing and communications that influence behaviour and decision making. You may have heard headlines talking about the...
