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What is a brand and why do brands matter with Apple, Coke and Oatly

What is a brand and why do brands matter with Apple, Coke and Oatly

by Kim Ferguson | Brand

Ever found it hard to explain what a brand is or why it is important? You're not alone. Many...

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Darren Bowles: How we created a bold new typeface for Versus Arthritis

Darren Bowles: How we created a bold new typeface for Versus Arthritis

by Kim Ferguson | Brand

I’d always had an appreciation for a well designed typeface, but it wasn't until I had to help...

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A cautionary tale about the brand personality of rocks

A cautionary tale about the brand personality of rocks

by Kim Ferguson | Brand, Research and Insight

Have you ever been walking along a path, spotted a rock and thought, wow, that rock looks like a...

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Daryl Fielding: The story behind Dove’s “Campaign For Real Beauty”

Daryl Fielding: The story behind Dove’s “Campaign For Real Beauty”

by Kim Ferguson | Brand, Marketing

Mark Ritson believes that every Marketer needs to know the Dove case study. In a recent  LinkedIn...

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A day in the life of a Charity Brand Manager

A day in the life of a Charity Brand Manager

by Kim Ferguson | Brand, Charity

When I meet new people, I dread being asked the well-intended 'what do you do' question. I'll...

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RSA: Building a brand to inspire people to commit to impact

RSA: Building a brand to inspire people to commit to impact

by Kim Ferguson | Brand, Charity

What do Charles Dickens, Stephen Hawking, Nelson Mandela, Dame Judi Dench and David Attenborough...

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