What is a brand and why do brands matter with Apple, Coke and Oatly
Ever found it hard to explain what a brand is or why it is important? You're not alone. Many...
Darren Bowles: How we created a bold new typeface for Versus Arthritis
I’d always had an appreciation for a well designed typeface, but it wasn't until I had to help...
A cautionary tale about the brand personality of rocks
Have you ever been walking along a path, spotted a rock and thought, wow, that rock looks like a...
Daryl Fielding: The story behind Dove’s “Campaign For Real Beauty”
Mark Ritson believes that every Marketer needs to know the Dove case study. In a recent LinkedIn...
A day in the life of a Charity Brand Manager
When I meet new people, I dread being asked the well-intended 'what do you do' question. I'll...
RSA: Building a brand to inspire people to commit to impact
What do Charles Dickens, Stephen Hawking, Nelson Mandela, Dame Judi Dench and David Attenborough...