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British Heart Foundation: How we built a brand to beat heartbreak forever

British Heart Foundation: How we built a brand to beat heartbreak forever

by Kim Ferguson | Brand, Charity

During previous recessions stronger brands recovered up to nine times faster than other brands....

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The brands making us laugh during lockdown

The brands making us laugh during lockdown

by Kim Ferguson | Brand, Communications

We have officially been in lockdown for 34 days, and during that time TV consumption has gone up...

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Why purpose is important for charities with Dan Dufour

Why purpose is important for charities with Dan Dufour

by Kim Ferguson | Brand

Dan Dufour is a specialist in brand purpose. His personal brand purpose, the reason he claims to...

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The history of branding

The history of branding

by Kim Ferguson | Brand

While brand management is a relatively modern vocation, archaeologists have found historical...

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