British Heart Foundation: How we built a brand to beat heartbreak forever
During previous recessions stronger brands recovered up to nine times faster than other brands....
The brands making us laugh during lockdown
We have officially been in lockdown for 34 days, and during that time TV consumption has gone up...
Why purpose is important for charities with Dan Dufour
Dan Dufour is a specialist in brand purpose. His personal brand purpose, the reason he claims to...
The history of branding
While brand management is a relatively modern vocation, archaeologists have found historical...