Darren Bowles: How we created a bold new typeface for Versus Arthritis
I’d always had an appreciation for a well designed typeface, but it wasn’t until I had to help commission a new font for the British Heart Foundation (BHF) that I came to realise how much time, care and attention was involved in creating one. The font designer...
A cautionary tale about the brand personality of rocks
Have you ever been walking along a path, spotted a rock and thought, wow, that rock looks like a big New York type businessman, rich, smooth, maybe a little shady? Of course you haven’t. Rocks are inanimate objects and to describe one like a character in a TV drama...
Daryl Fielding: The story behind Dove’s “Campaign For Real Beauty”
Mark Ritson believes that every Marketer needs to know the Dove case study. In a recent LinkedIn post, he explained that their campaign for real beauty was one of Unilever’s finest moments of brand strategy and its 20 year success story answers many of the questions...
A day in the life of a Charity Brand Manager
When I meet new people, I dread being asked the well-intended ‘what do you do’ question. I’ll often reply that I work in marketing instead of telling people that I’m a brand manager. I do this because I find that people have their own...
RSA: Building a brand to inspire people to commit to impact
What do Charles Dickens, Stephen Hawking, Nelson Mandela, Dame Judi Dench and David Attenborough have in common? They’ve all made their mark on history and they were also all fellows of the royal society for arts, manufactures and commerce (RSA). The RSA unites people...
Kim Ferguson
Brand Manager
BHF