by Chris Allen | Jul 1, 2020 | Brand
Pride This is possibly the first thing people think of when we talk about queer issues. This isn’t necessarily a bad thing, but there’s a clear and ongoing narrative of Pride being a simple celebration of freedom and diversity. If you take one thing from this article,...
by Kim | Jun 30, 2020 | Brand
One of my favourite brands is Innocent Smoothies. When I need some lighthearted relief, I take a look at their twitter account and never fails to disappoint. I often talk about the Innocent brand during my brand training workshops. Together we discuss the importance...
by Kim | Jun 18, 2020 | Brand
I believe that a brand’s strongest asset is its staff. Cultivating a culture where staff are happy, motivated, and are aligned to the brand’s values and vision is one of the most important but equally challenging responsibilities that a Brand Manager has....
by Kim | Jun 15, 2020 | Brand, Charity, Interviews
The Samaritans have been providing support to people who are contemplating suicide for almost 70 years. Every year their volunteers answer more than five million calls. Like many others, I’m worried about the impact that the pandemic is going to have on our mental...
by Deborah | May 28, 2020 | Brand
Health and wellbeing websites and apps are more popular and competitive than ever. The teams behind these products have discovered that adopting techniques used in the gaming industry can have a massive impact on attracting and retaining audiences. If we take a look...
by Kim | May 20, 2020 | Brand, Charity
This week I took part a Charity Comms live pannel discussion to talk about how the British Heart Foudnation is flexing during the crisis to reflect the changing needs of our audience. Here is an overview of what we spoke about on the day: Tell us a bit about how your...
