by Kim | May 3, 2020 | Brand
During previous recessions stronger brands recovered up to nine times faster than other brands. This is why, in today’s current climate, the strength of a brand is more important than ever before. Brands need to tell a story that people care about and evolve to...
by Kim | Apr 26, 2020 | Brand
We have officially been in lockdown for 34 days, and during that time TV consumption has gone up to 24%. With people spending more time watching TV, brands have been quick to let their customers know that they’re there for them during these uncertain times....
by Kim | Mar 29, 2020 | Brand
While brand management is a relatively modern vocation, archaeologists have found historical evidence of branding all over the world, from the marks builders’ made on the bricks that built the pyramids to the marks of Roman potters used to brand their creations....
