Ben and Jerry’s, Heineken, Coke and Burger King: What happens when brands take a stand on social and political issues
In August, the Home Secretaries comments regarding the refugee crisis and taking back control of the UK’s borders made headlines. THREAD: The number of illegal small boat crossings is appalling and unacceptably high. The figures are shameful. France and other EU...
Oatly: How the perfect marketing mix made them one of the most innovative brands in the world
British people are renowned for their ability to talk (and complain) about the weather. However, the weather in 2020 is worth talking about because reports claim that rising temperatures caused by climate change will cause more deaths than all infectious diseases....
BrewDog: How their challenger brand ‘punk mentality’ is helping to make the world a better place one pint at a time
Rocky, Karate Kid, Cool Runnings, Braveheart, Slumdog Millionaire, Dodgeball – can you see a theme emerging? I love a story about an underdog. Watching a character tackle adversity against all the odds and proving naysayers wrong is immensely satisfying, and the...
Distinctive ad showcase with Save the Children, Old Spice, Guinness, Skoda and Mars
Did you know that we have 12,000 to 60,000 thoughts per day? With so many people preoccupied with their daily lives, it’s no wonder that Ogilvy found that 90% of advertising goes unnoticed. To get noticed, brands need to be distinctive because if you...
Coca-Cola: The importance of consistency for brands
A Brand Manager can often get a bad reputation as the “brand police.” This reputation isn’t entirely unfounded. As a Brand Manager, your role is to help the brand grow, which is often done by protecting it. Of course, brands will need to evolve over...
Kim Ferguson
Brand Manager
BHF