Marketing Award season round-up
Award ceremonies in 2020 have been, for want of a better word, interesting. I believe that we need all the good news that we can get, so I’m pleased that so many ceremonies went ahead, despite the pandemic. My personal favourite ceremony was the Emmys. Seeing...
Yorkshire Tea: Marketing done proper
Tea is the UK’s favourite drink. We love it so much that we drink around 165 million cups of it every day. If you’re a tea drinker, chances are that you’ll have your favourite brand of tea, which you’ll stick to week in week out. I know I do....
Nice and Serious: Building a brand to tackle the pandemic’s impact on education – National Tutoring Programme
Nice & Serious has been making creative work the world needs and helping brands and charities to creatively communicate serious environmental and social issues for over a decade. “Advertising has a remarkable power to create change. But let’s be real – right...
Ben and Jerry’s, Heineken, Coke and Burger King: What happens when brands take a stand on social and political issues
In August, the Home Secretaries comments regarding the refugee crisis and taking back control of the UK’s borders made headlines. THREAD: The number of illegal small boat crossings is appalling and unacceptably high. The figures are shameful. France and other EU...
Oatly: How the perfect marketing mix made them one of the most innovative brands in the world
British people are renowned for their ability to talk (and complain) about the weather. However, the weather in 2020 is worth talking about because reports claim that rising temperatures caused by climate change will cause more deaths than all infectious diseases....
Kim Ferguson
Brand Manager
BHF