Let’s get Brands talking about queer issues
Pride This is possibly the first thing people think of when we talk about queer issues. This isn’t necessarily a bad thing, but there’s a clear and ongoing narrative of Pride being a simple celebration of freedom and diversity. If you take one thing from this article,...
The power of human connection – The story of the Samaritans rebrand with Max Du Bois
The Samaritans have been providing support to people who are contemplating suicide for almost 70 years. Every year their volunteers answer more than five million calls. Like many others, I’m worried about the impact that the pandemic is going to have on our mental...
The conscious brand – Charlie Stott from Wolff Olins tells us how the pandemic has seen a new era of brand emerge
Tastes, attitudes, and behaviours change naturally over time. As a Brand Manager, your role is to continuously adapt to the ever-changing market by focusing on your customers’ needs and how those needs can be met. If you don’t, your brand is soon rendered...
The brands supporting the #BlackLivesMatter movement
At the end of May, the death of George Floyd sparked a series of protests against racial discrimination and police brutality which began in Minneapolis, Minnesota, but soon spread across the world. Here, in the UK, the Government was heavily criticised for delaying...
Brand 360: developing your brand strategy
This week I took part a Charity Comms live pannel discussion to talk about how the British Heart Foudnation is flexing during the crisis to reflect the changing needs of our audience. Here is an overview of what we spoke about on the day: Tell us a bit about how your...
Kim Ferguson
Brand Manager
BHF