by Kim Ferguson | Jul 20, 2020 | Brand
Can a dress change your life? Depending on your disposition, it might. But the right dress can change the lives of people thousands of miles away. I’ve never been much of a fashionista, but every year I liked to treat myself to a few new pieces from my favourite...
by Chris Allen | Jul 1, 2020 | Brand, Culture
Pride This is possibly the first thing people think of when we talk about queer issues. This isn’t necessarily a bad thing, but there’s a clear and ongoing narrative of Pride being a simple celebration of freedom and diversity. If you take one thing from this article,...
by Kim Ferguson | Jun 15, 2020 | Brand, Charity
The Samaritans have been providing support to people who are contemplating suicide for almost 70 years. Every year their volunteers answer more than five million calls. Like many others, I’m worried about the impact that the pandemic is going to have on our mental...
by Kim Ferguson | Jun 8, 2020 | Brand
Tastes, attitudes, and behaviours change naturally over time. As a Brand Manager, your role is to continuously adapt to the ever-changing market by focusing on your customers’ needs and how those needs can be met. If you don’t, your brand is soon rendered...
by Kim Ferguson | Jun 5, 2020 | Brand
At the end of May, the death of George Floyd sparked a series of protests against racial discrimination and police brutality which began in Minneapolis, Minnesota, but soon spread across the world. Here, in the UK, the Government was heavily criticised for delaying...
by Kim Ferguson | May 20, 2020 | Brand
This week I took part a Charity Comms live pannel discussion to talk about how the British Heart Foudnation is flexing during the crisis to reflect the changing needs of our audience. Here is an overview of what we spoke about on the day: Tell us a bit about how your...