The brands supporting the #BlackLivesMatter movement

The brands supporting the #BlackLivesMatter movement

At the end of May, the death of George Floyd sparked a series of protests against racial discrimination and police brutality which began in Minneapolis, Minnesota, but soon spread across the world.  Here, in the UK, the Government was heavily criticised for delaying...
Brand 360: developing your brand strategy

Brand 360: developing your brand strategy

This week I took part a Charity Comms live pannel discussion to talk about how the British Heart Foudnation is flexing during the crisis to reflect the changing needs of our audience. Here is an overview of what we spoke about on the day: Tell us a bit about how your...
Why purpose is important for charities with Dan Dufour

Why purpose is important for charities with Dan Dufour

Dan Dufour is a specialist in brand purpose. His personal brand purpose, the reason he claims to exist is to co-create brands with a positive impact. Dan has worked in a number of different sectors, but he is best known for his award-winning work across all corners of...