The brands supporting the #BlackLivesMatter movement
At the end of May, the death of George Floyd sparked a series of protests against racial discrimination and police brutality which began in Minneapolis, Minnesota, but soon spread across the world. Here, in the UK, the Government was heavily criticised for delaying...
Brand 360: developing your brand strategy
This week I took part a Charity Comms live pannel discussion to talk about how the British Heart Foudnation is flexing during the crisis to reflect the changing needs of our audience. Here is an overview of what we spoke about on the day: Tell us a bit about how your...
British Heart Foundation: How we built a brand to beat heartbreak forever
During previous recessions stronger brands recovered up to nine times faster than other brands. This is why, in today’s current climate, the strength of a brand is more important than ever before. Brands need to tell a story that people care about and evolve to...
The brands making us laugh during lockdown
We have officially been in lockdown for 34 days, and during that time TV consumption has gone up to 24%. With people spending more time watching TV, brands have been quick to let their customers know that they’re there for them during these uncertain times....
Why purpose is important for charities with Dan Dufour
Dan Dufour is a specialist in brand purpose. His personal brand purpose, the reason he claims to exist is to co-create brands with a positive impact. Dan has worked in a number of different sectors, but he is best known for his award-winning work across all corners of...
Kim Ferguson
Brand Manager
BHF