The brands making us laugh during lockdown
We have officially been in lockdown for 34 days, and during that time TV consumption has gone up to 24%. With people spending more time watching TV, brands have been quick to let their customers know that they’re there for them during these uncertain times....
Why purpose is important for charities with Dan Dufour
Dan Dufour is a specialist in brand purpose. His personal brand purpose, the reason he claims to exist is to co-create brands with a positive impact. Dan has worked in a number of different sectors, but he is best known for his award-winning work across all corners of...
The history of branding
While brand management is a relatively modern vocation, archaeologists have found historical evidence of branding all over the world, from the marks builders’ made on the bricks that built the pyramids to the marks of Roman potters used to brand their creations....
Kim Ferguson
Brand Manager
BHF