Why purpose is important for charities with Dan Dufour

Why purpose is important for charities with Dan Dufour

Dan Dufour is a specialist in brand purpose. His personal brand purpose, the reason he claims to exist is to co-create brands with a positive impact. Dan has worked in a number of different sectors, but he is best known for his award-winning work across all corners of...
The history of branding

The history of branding

While brand management is a relatively modern vocation, archaeologists have found historical evidence of branding all over the world, from the marks builders’ made on the bricks that built the pyramids to the marks of Roman potters used to brand their creations....