by Kim Ferguson | Nov 30, 2020 | Charity, Digital
I often feel that the charity sector needs a rebrand because it is poorly understood and its value is constantly under recognised. This is a problem because without the support of the public, charities will cease to exist. I began talking to Paul de Gregorio after he...
by Kim Ferguson | Nov 19, 2020 | Brand, Charity
When I meet new people, I dread being asked the well-intended ‘what do you do’ question. I’ll often reply that I work in marketing instead of telling people that I’m a brand manager. I do this because I find that people have their own...
by Kim Ferguson | Nov 2, 2020 | Brand, Charity
What do Charles Dickens, Stephen Hawking, Nelson Mandela, Dame Judi Dench and David Attenborough have in common? They’ve all made their mark on history and they were also all fellows of the royal society for arts, manufactures and commerce (RSA). The RSA unites people...
by Mark Blakemore | Oct 26, 2020 | Brand, Charity
There are three eternal truths for anyone working in the non-profit or charity sector. The first is that budgets are always tight. The second is that this creates an internal focus on the fundraising / business development team. The third is that while we might know...
by Ryan Thomson | Oct 14, 2020 | Charity, Communications
To survive and thrive, charities must communicate effectively with their audiences – now more than ever. After all, it is this communication that helps them to champion their cause and to raise the necessary funds to do good in the world. But what style of comms...
by Kim Ferguson | Jul 25, 2020 | Brand, Charity
With research showing that stronger brands recovered to nine times faster than other brands during previous recessions, many charities will be using this time to re-evaluate their brand purpose and marketing strategies. While the British Heart Foundation (BHF) is a...