The brands supporting the #BlackLivesMatter movement

The brands supporting the #BlackLivesMatter movement

At the end of May, the death of George Floyd sparked a series of protests against racial discrimination and police brutality which began in Minneapolis, Minnesota, but soon spread across the world.  Here, in the UK, the Government was heavily criticised for delaying...
Brand 360: developing your brand strategy

Brand 360: developing your brand strategy

This week I took part a Charity Comms live pannel discussion to talk about how the British Heart Foudnation is flexing during the crisis to reflect the changing needs of our audience. Here is an overview of what we spoke about on the day: Tell us a bit about how your...
Tim’s tips to taking a great selfie

Tim’s tips to taking a great selfie

Because we’re hardwired to respond to images better a great picture really is worth a thousand words. Research shows that we can process images 60,000 times faster than words, which helps to explain why a tweet with a picture will receive 150% more retweets as a...