A day in the life of a Charity Brand Manager
When I meet new people, I dread being asked the well-intended ‘what do you do’ question. I’ll often reply that I work in marketing instead of telling people that I’m a brand manager. I do this because I find that people have their own...
RSA: Building a brand to inspire people to commit to impact
What do Charles Dickens, Stephen Hawking, Nelson Mandela, Dame Judi Dench and David Attenborough have in common? They’ve all made their mark on history and they were also all fellows of the royal society for arts, manufactures and commerce (RSA). The RSA unites people...
Under the bonnet of a rebrand
There are three eternal truths for anyone working in the non-profit or charity sector. The first is that budgets are always tight. The second is that this creates an internal focus on the fundraising / business development team. The third is that while we might know...
Collaborative Positivism: The new communications model for driving support & social change
To survive and thrive, charities must communicate effectively with their audiences – now more than ever. After all, it is this communication that helps them to champion their cause and to raise the necessary funds to do good in the world. But what style of comms...
British Heart Foundation: Lessons learnt from a rebrand
With research showing that stronger brands recovered to nine times faster than other brands during previous recessions, many charities will be using this time to re-evaluate their brand purpose and marketing strategies. While the British Heart Foundation (BHF) is a...
Kim Ferguson
Brand Manager
BHF