RSA: Building a brand to inspire people to commit to impact
What do Charles Dickens, Stephen Hawking, Nelson Mandela, Dame Judi Dench and David Attenborough have in common? They’ve all made their mark on history and they were also all fellows of the royal society for arts, manufactures and commerce (RSA). The RSA unites people...
Collaborative Positivism: The new communications model for driving support & social change
To survive and thrive, charities must communicate effectively with their audiences – now more than ever. After all, it is this communication that helps them to champion their cause and to raise the necessary funds to do good in the world. But what style of comms...
British Heart Foundation: Lessons learnt from a rebrand
With research showing that stronger brands recovered to nine times faster than other brands during previous recessions, many charities will be using this time to re-evaluate their brand purpose and marketing strategies. While the British Heart Foundation (BHF) is a...
‘If you stay ready, you don’t gotta get ready’ Adam Stricker-Morecroft, Head of Individual Giving at World Animal Protection UK on how to be agile, lean and brave.
The first recorded case of Covid-19 was just over 6 months ago. In late June, the number of confirmed global infections passed 10million. The pandemic has decimated economies and left many worrying about their futures. Since the lockdown began, the UK public has been...
The power of human connection – The story of the Samaritans rebrand with Max Du Bois
The Samaritans have been providing support to people who are contemplating suicide for almost 70 years. Every year their volunteers answer more than five million calls. Like many others, I’m worried about the impact that the pandemic is going to have on our mental...
Kim Ferguson
Brand Manager
BHF