by Kim | Jun 15, 2020 | Brand, Charity, Interviews
The Samaritans have been providing support to people who are contemplating suicide for almost 70 years. Every year their volunteers answer more than five million calls. Like many others, I’m worried about the impact that the pandemic is going to have on our mental...
by Kim | Jun 5, 2020 | Charity
At the end of May, the death of George Floyd sparked a series of protests against racial discrimination and police brutality which began in Minneapolis, Minnesota, but soon spread across the world. Here, in the UK, the Government was heavily criticised for delaying...
by Kim | Jun 4, 2020 | Charity
Your 20’s is meant to be your defining decade when you get the opportunity to establish your own life and find your way. Yet for many young people, the pandemic has put a large metaphorical spanner in the works, disrupting education, career prospects, and life...
by Kim | May 20, 2020 | Brand, Charity
This week I took part a Charity Comms live pannel discussion to talk about how the British Heart Foudnation is flexing during the crisis to reflect the changing needs of our audience. Here is an overview of what we spoke about on the day: Tell us a bit about how your...
by Kim | May 15, 2020 | Charity, Marketing
While many people happily skip adverts, I love them! You might be surprised to learn that Wes Anderson, Baz Lurhman, Michael Bay and Ridley Scott have all directed ads for famous campaigns. However, it comes as no surprise that creating and running an advert on TV is...
by Kim | May 4, 2020 | Charity, Interviews
Because we’re hardwired to respond to images better a great picture really is worth a thousand words. Research shows that we can process images 60,000 times faster than words, which helps to explain why a tweet with a picture will receive 150% more retweets as a...
