The power of human connection – The story of the Samaritans rebrand with Max Du Bois
The Samaritans have been providing support to people who are contemplating suicide for almost 70 years. Every year their volunteers answer more than five million calls. Like many others, I’m worried about the impact that the pandemic is going to have on our mental...
5 ways that charities can use gamification for good
Health and wellbeing websites and apps are more popular and competitive than ever. The teams behind these products have discovered that adopting techniques used in the gaming industry can have a massive impact on attracting and retaining audiences. If we take a look...
British Heart Foundation: How we built a brand to beat heartbreak forever
During previous recessions stronger brands recovered up to nine times faster than other brands. This is why, in today’s current climate, the strength of a brand is more important than ever before. Brands need to tell a story that people care about and evolve to...
Free resources to help charities
If you’ve read any of my previous posts on charities you’ll know that they are facing a particularly tough time at the moment. To help raise awareness of these issues, I’ve been creating shareable pictures that highlight some of the key challenges. Please feel free...
What is the best way to support a charity?
New research has shown that the cancellation rate for direct debits in March 2020 was 41% higher than March 2019 (2.19%) and new donor numbers also falling sharply. This is a recipe for disaster for charities. Even the larger charities are not immune to the fallout of...
Kim Ferguson
Brand Manager
BHF