by Kim Ferguson | Jul 16, 2020 | Charity, Culture
The first recorded case of Covid-19 was just over 6 months ago. In late June, the number of confirmed global infections passed 10million. The pandemic has decimated economies and left many worrying about their futures. Since the lockdown began, the UK public has been...
by Kim Ferguson | Jun 15, 2020 | Brand, Charity
The Samaritans have been providing support to people who are contemplating suicide for almost 70 years. Every year their volunteers answer more than five million calls. Like many others, I’m worried about the impact that the pandemic is going to have on our mental...
by Deborah Garfen | May 28, 2020 | Charity, Digital
Health and wellbeing websites and apps are more popular and competitive than ever. The teams behind these products have discovered that adopting techniques used in the gaming industry can have a massive impact on attracting and retaining audiences. If we take a look...
by Kim Ferguson | May 3, 2020 | Brand, Charity
During previous recessions stronger brands recovered up to nine times faster than other brands. This is why, in today’s current climate, the strength of a brand is more important than ever before. Brands need to tell a story that people care about and evolve to...
by Kim Ferguson | Apr 23, 2020 | Charity
If you’ve read any of my previous posts on charities you’ll know that they are facing a particularly tough time at the moment. To help raise awareness of these issues, I’ve been creating shareable pictures that highlight some of the key challenges. Please feel free...
by Kim Ferguson | Apr 23, 2020 | Charity
New research has shown that the cancellation rate for direct debits in March 2020 was 41% higher than March 2019 (2.19%) and new donor numbers also falling sharply. This is a recipe for disaster for charities. Even the larger charities are not immune to the fallout of...