by Kim Ferguson | Apr 18, 2022 | Communications
I recently came across a book called The Story Paradox: How Our Love of Storytelling Builds Societies and Tears Them Down by the US literary scholar Jonathan Gottschall. As an avid advocate of the positive power of storytelling, I was intrigued. I wanted to learn more...
by Kim Ferguson | Apr 14, 2022 | Communications, Marketing
Around six years ago, when I had just moved to London, I found myself in my first client/agency meeting. Because I felt out of my depth, my aim was to keep quiet. Shortly after the meeting began, someone from the agency asked, “what does ooooooh” mean....
by Ryan Thomson | Oct 14, 2020 | Charity, Communications
To survive and thrive, charities must communicate effectively with their audiences – now more than ever. After all, it is this communication that helps them to champion their cause and to raise the necessary funds to do good in the world. But what style of comms...
by Kim Ferguson | Jul 30, 2020 | Brand, Communications
People have been telling stories for thousands of years. Why? because stories matter – and we all know it. As best-selling author Frank Rose explains in his book “Anthropologists tell us that storytelling is central to human existence… it involves a symbiotic...
by Kim Ferguson | May 15, 2020 | Communications, Marketing
While many people happily skip adverts, I love them! You might be surprised to learn that Wes Anderson, Baz Lurhman, Michael Bay and Ridley Scott have all directed ads for famous campaigns. However, it comes as no surprise that creating and running an advert on TV is...
by Kim Ferguson | May 4, 2020 | Communications
Because we’re hardwired to respond to images better a great picture really is worth a thousand words. Research shows that we can process images 60,000 times faster than words, which helps to explain why a tweet with a picture will receive 150% more retweets as a...