The power of great storytelling for brands: taking inspiration from Attenborough, Thunberg, Disney and Pixar
People have been telling stories for thousands of years. Why? because stories matter – and we all know it. As best-selling author Frank Rose explains in his book “Anthropologists tell us that storytelling is central to human existence… it involves a symbiotic...
Why you should consider advertising on TV now – RAW London
While many people happily skip adverts, I love them! You might be surprised to learn that Wes Anderson, Baz Lurhman, Michael Bay and Ridley Scott have all directed ads for famous campaigns. However, it comes as no surprise that creating and running an advert on TV is...
Tim’s tips to taking a great selfie
Because we’re hardwired to respond to images better a great picture really is worth a thousand words. Research shows that we can process images 60,000 times faster than words, which helps to explain why a tweet with a picture will receive 150% more retweets as a...
The brands making us laugh during lockdown
We have officially been in lockdown for 34 days, and during that time TV consumption has gone up to 24%. With people spending more time watching TV, brands have been quick to let their customers know that they’re there for them during these uncertain times....
Kim Ferguson
Brand Manager
BHF