Brand & marketing jargon buster
Around six years ago, when I had just moved to London, I found myself in my first client/agency meeting. Because I felt out of my depth, my aim was to keep quiet. Shortly after the meeting began, someone from the agency asked, “what does ooooooh” mean....
Collaborative Positivism: The new communications model for driving support & social change
To survive and thrive, charities must communicate effectively with their audiences – now more than ever. After all, it is this communication that helps them to champion their cause and to raise the necessary funds to do good in the world. But what style of comms...
The power of great storytelling for brands: taking inspiration from Attenborough, Thunberg, Disney and Pixar
People have been telling stories for thousands of years. Why? because stories matter – and we all know it. As best-selling author Frank Rose explains in his book “Anthropologists tell us that storytelling is central to human existence… it involves a symbiotic...
Why you should consider advertising on TV now – RAW London
While many people happily skip adverts, I love them! You might be surprised to learn that Wes Anderson, Baz Lurhman, Michael Bay and Ridley Scott have all directed ads for famous campaigns. However, it comes as no surprise that creating and running an advert on TV is...
Tim’s tips to taking a great selfie
Because we’re hardwired to respond to images better a great picture really is worth a thousand words. Research shows that we can process images 60,000 times faster than words, which helps to explain why a tweet with a picture will receive 150% more retweets as a...
Kim Ferguson
Brand Manager
BHF