by Kim Ferguson | Aug 30, 2020 | Brand, Culture, Marketing
Rocky, Karate Kid, Cool Runnings, Braveheart, Slumdog Millionaire, Dodgeball – can you see a theme emerging? I love a story about an underdog. Watching a character tackle adversity against all the odds and proving naysayers wrong is immensely satisfying, and the...
by Kim Ferguson | Jul 27, 2020 | Brand, Culture
COOK was founded in 1997 by Ed Perry, who is still co CEO and Dale Penfold. Ed initially worked for his parents’ company, who had a café and sold frozen cakes. He wondered why people didn’t make frozen meals by hand and saw a gap in the market. At the...
by Kim Ferguson | Jul 16, 2020 | Charity, Culture
The first recorded case of Covid-19 was just over 6 months ago. In late June, the number of confirmed global infections passed 10million. The pandemic has decimated economies and left many worrying about their futures. Since the lockdown began, the UK public has been...
by Chris Allen | Jul 1, 2020 | Brand, Culture
Pride This is possibly the first thing people think of when we talk about queer issues. This isn’t necessarily a bad thing, but there’s a clear and ongoing narrative of Pride being a simple celebration of freedom and diversity. If you take one thing from this article,...
by Kim Ferguson | Jun 18, 2020 | Culture
I believe that a brand’s strongest asset is its staff. Cultivating a culture where staff are happy, motivated, and are aligned to the brand’s values and vision is one of the most important but equally challenging responsibilities that a Brand Manager has....
by Kim Ferguson | Jun 4, 2020 | Culture
Your 20’s is meant to be your defining decade when you get the opportunity to establish your own life and find your way. Yet for many young people, the pandemic has put a large metaphorical spanner in the works, disrupting education, career prospects, and life...