by Kim Ferguson | Jun 24, 2020 | Customer Experience
Customer experience has been a hot topic for a while now. If you don’t have a CX strategy, I hope this post will convince you that it is about time you did. In our previous blog posts, we’ve talked about the importance of customer experience and about the link between...
by Kim Ferguson | Jun 11, 2020 | Customer Experience
In an earlier blog about recession-proof marketing strategies, I talked about how there is a direct correlation between a company’s growth and its focus on customer experience during a recession. But what does focusing on customer experience mean, and why is it...
by Kim Ferguson | May 8, 2020 | Customer Experience
Lost count of how many times you’ve heard that we’re living through unprecedented times? Google hasn’t, as you can see, their Trends show that the use of the word ‘unprecedented’ has skyrocketed since April: We are living through an...