Why customer experience matters and what happens when it goes wrong with United Airlines and Virgin Media
In an earlier blog about recession-proof marketing strategies, I talked about how there is a direct correlation between a company’s growth and its focus on customer experience during a recession. But what does focusing on customer experience mean, and why is it...
Looking for a ‘recession-proof’ marketing strategy? Focus on Customer Experience
Lost count of how many times you’ve heard that we’re living through unprecedented times? Google hasn’t, as you can see, their Trends show that the use of the word ‘unprecedented’ has skyrocketed since April: We are living through an...
Kim Ferguson
Brand Manager
BHF