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How to successfully develop and deliver a customer experience strategy with Richie Rumbelow

How to successfully develop and deliver a customer experience strategy with Richie Rumbelow

by Kim Ferguson | Jun 24, 2020 | Customer Experience

Customer experience has been a hot topic for a while now. If you don’t have a CX strategy, I hope this post will convince you that it is about time you did. In our previous blog posts, we’ve talked about the importance of customer experience and about the link between...
Why customer experience matters and what happens when it goes wrong with United Airlines and Virgin Media

Why customer experience matters and what happens when it goes wrong with United Airlines and Virgin Media

by Kim Ferguson | Jun 11, 2020 | Customer Experience

In an earlier blog about recession-proof marketing strategies, I talked about how there is a direct correlation between a company’s growth and its focus on customer experience during a recession. But what does focusing on customer experience mean, and why is it...
Looking for a ‘recession-proof’ marketing strategy? Focus on Customer Experience

Looking for a ‘recession-proof’ marketing strategy? Focus on Customer Experience

by Kim Ferguson | May 8, 2020 | Customer Experience

Lost count of how many times you’ve heard that we’re living through unprecedented times? Google hasn’t, as you can see, their Trends show that the use of the word ‘unprecedented’ has skyrocketed since April: We are living through an...

Kim Ferguson

Brand Manager
BHF

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