A Beginners Guide To Digital Marketing

by Jamal Abbas | Nov 9, 2020 | Digital, Marketing

The pandemic has forced charities to cancel events and face-to-face fundraising and instead look for alternatives. Many of these alternatives involve digital fundraising and online marketing. But digital marketing is more than just boosting a post on Facebook or...

Innocent: Making the world a better place and people smile on social media

by Kim Ferguson | Jun 30, 2020 | Digital

One of my favourite brands is Innocent Smoothies. When I need some lighthearted relief, I take a look at their twitter account and never fails to disappoint. I often talk about the Innocent brand during my brand training workshops. Together we discuss the importance...

Quick thoughts on AI, Digital Transformation & Innovation with Dr Geraint Evans

by Kim Ferguson | Jun 2, 2020 | Digital

For many brands the coronavirus crisis has disrupted their digital strategies and forced or accelerated their plans for digital transformation. Even the EU is having to rethink its digital strategy, according to the Financial Times an EU official was quoted saying...

5 ways that charities can use gamification for good

by Deborah Garfen | May 28, 2020 | Charity, Digital

Health and wellbeing websites and apps are more popular and competitive than ever. The teams behind these products have discovered that adopting techniques used in the gaming industry can have a massive impact on attracting and retaining audiences. If we take a look...

Shifting social strategies with Jo Eden

by Kim Ferguson | Apr 21, 2020 | Digital

A lot can happen in 16 years. Cast your mind back to 2004. Outcast had us ‘shaking it like a polaroid picture.’ We said goodbye to Friends, and everyone seemed to own a von dutch velour tracksuit or cap. 2004 was also the year that Facebook was created....