by Kim Ferguson | Nov 30, 2020 | Charity, Digital
I often feel that the charity sector needs a rebrand because it is poorly understood and its value is constantly under recognised. This is a problem because without the support of the public, charities will cease to exist. I began talking to Paul de Gregorio after he...
by Jamal Abbas | Nov 9, 2020 | Digital, Marketing
The pandemic has forced charities to cancel events and face-to-face fundraising and instead look for alternatives. Many of these alternatives involve digital fundraising and online marketing. But digital marketing is more than just boosting a post on Facebook or...
by Kim Ferguson | Jun 30, 2020 | Digital
One of my favourite brands is Innocent Smoothies. When I need some lighthearted relief, I take a look at their twitter account and never fails to disappoint. I often talk about the Innocent brand during my brand training workshops. Together we discuss the importance...
by Kim Ferguson | Jun 2, 2020 | Digital
For many brands the coronavirus crisis has disrupted their digital strategies and forced or accelerated their plans for digital transformation. Even the EU is having to rethink its digital strategy, according to the Financial Times an EU official was quoted saying...
by Deborah Garfen | May 28, 2020 | Charity, Digital
Health and wellbeing websites and apps are more popular and competitive than ever. The teams behind these products have discovered that adopting techniques used in the gaming industry can have a massive impact on attracting and retaining audiences. If we take a look...
by Kim Ferguson | Apr 21, 2020 | Digital
A lot can happen in 16 years. Cast your mind back to 2004. Outcast had us ‘shaking it like a polaroid picture.’ We said goodbye to Friends, and everyone seemed to own a von dutch velour tracksuit or cap. 2004 was also the year that Facebook was created....