by Kim | Jun 14, 2020 | Marketing
Understanding the principles of behaviour economics is useful for marketing and brand managers as it helps them to design effective marketing and communications that influence behaviour and decision making. You may have heard headlines talking about the...
by Kim | Jun 11, 2020 | Marketing
In an earlier blog about recession-proof marketing strategies, I talked about how there is a direct correlation between a company’s growth and its focus on customer experience during a recession. But what does focusing on customer experience mean, and why is it...
by Kim | May 21, 2020 | Interviews, Marketing
I first met Julian last year through the Marketing Agencies Action Group (MAAG). We’ve kept in touch and recently discovered that we have a shared passion for Behavioural Economics. I was more than a little jealous to learn that he worked with Richard Thaler. If...
by Kim | May 16, 2020 | Marketing
Last week I watched a presentation by Raquel Chicourel, the Chief Strategy Officer at Grey London, looking at how brands could navigate the new normal with a special emphasis on profound cultural changes. Raquel’s studied a BA in Journalism, which led her to a...
by Kim | May 15, 2020 | Charity, Marketing
While many people happily skip adverts, I love them! You might be surprised to learn that Wes Anderson, Baz Lurhman, Michael Bay and Ridley Scott have all directed ads for famous campaigns. However, it comes as no surprise that creating and running an advert on TV is...
by Kim | May 8, 2020 | Marketing
Lost count of how many times you’ve heard that we’re living through unprecedented times? Google hasn’t, as you can see, their Trends show that the use of the word ‘unprecedented’ has skyrocketed since April: We are living through an...
