Daryl Fielding: The story behind Dove’s “Campaign For Real Beauty”
Mark Ritson believes that every Marketer needs to know the Dove case study. In a recent LinkedIn post, he explained that their campaign for real beauty was one of Unilever’s finest moments of brand strategy and its 20 year success story answers many of the questions...
A Beginners Guide To Digital Marketing
The pandemic has forced charities to cancel events and face-to-face fundraising and instead look for alternatives. Many of these alternatives involve digital fundraising and online marketing. But digital marketing is more than just boosting a post on Facebook or...
Marketing Award season round-up
Award ceremonies in 2020 have been, for want of a better word, interesting. I believe that we need all the good news that we can get, so I’m pleased that so many ceremonies went ahead, despite the pandemic. My personal favourite ceremony was the Emmys. Seeing...
Yorkshire Tea: Marketing done proper
Tea is the UK’s favourite drink. We love it so much that we drink around 165 million cups of it every day. If you’re a tea drinker, chances are that you’ll have your favourite brand of tea, which you’ll stick to week in week out. I know I do....
Ben and Jerry’s, Heineken, Coke and Burger King: What happens when brands take a stand on social and political issues
In August, the Home Secretaries comments regarding the refugee crisis and taking back control of the UK’s borders made headlines. THREAD: The number of illegal small boat crossings is appalling and unacceptably high. The figures are shameful. France and other EU...
Kim Ferguson
Brand Manager
BHF