Oatly: How the perfect marketing mix made them one of the most innovative brands in the world

by Kim Ferguson | Sep 7, 2020 | Brand, Marketing

British people are renowned for their ability to talk (and complain) about the weather. However, the weather in 2020 is worth talking about because reports claim that rising temperatures caused by climate change will cause more deaths than all infectious diseases....

BrewDog: How their challenger brand ‘punk mentality’ is helping to make the world a better place one pint at a time

by Kim Ferguson | Aug 30, 2020 | Brand, Culture, Marketing

Rocky, Karate Kid, Cool Runnings, Braveheart, Slumdog Millionaire, Dodgeball – can you see a theme emerging? I love a story about an underdog. Watching a character tackle adversity against all the odds and proving naysayers wrong is immensely satisfying, and the...

Distinctive ad showcase with Save the Children, Old Spice, Guinness, Skoda and Mars

by Kim Ferguson | Aug 23, 2020 | Brand, Marketing

Did you know that we have 12,000 to 60,000 thoughts per day? With so many people preoccupied with their daily lives, it’s no wonder that Ogilvy found that 90% of advertising goes unnoticed. To get noticed, brands need to be distinctive because if you...

Don’t try and predict the curve, shape it – Raquel Chicourel, Chief Strategy Officer at Grey London

by Kim Ferguson | May 16, 2020 | Marketing

Last week I watched a presentation by Raquel Chicourel, the Chief Strategy Officer at Grey London, looking at how brands could navigate the new normal with a special emphasis on profound cultural changes. Raquel’s studied a BA in Journalism, which led her to a...

Why you should consider advertising on TV now – RAW London

by Kim Ferguson | May 15, 2020 | Communications, Marketing

While many people happily skip adverts, I love them! You might be surprised to learn that Wes Anderson, Baz Lurhman, Michael Bay and Ridley Scott have all directed ads for famous campaigns. However, it comes as no surprise that creating and running an advert on TV is...

Burger King: Crowned as the most creative brand of 2019

by Kim Ferguson | Mar 17, 2020 | Marketing

How many ads do you think you see each day? 50, 200, 1,000? The exact number is hard to pinpoint, but studies estimate that we see on average 4,000 – 10,000 ads each day. That is a lot of ads. Even though I love advertising, like many of us I’m often on...