by Kim Ferguson | Sep 14, 2020 | Brand, Marketing
In August, the Home Secretaries comments regarding the refugee crisis and taking back control of the UK’s borders made headlines. THREAD: The number of illegal small boat crossings is appalling and unacceptably high. The figures are shameful. France and other EU...
by Kim Ferguson | Sep 7, 2020 | Brand, Marketing
British people are renowned for their ability to talk (and complain) about the weather. However, the weather in 2020 is worth talking about because reports claim that rising temperatures caused by climate change will cause more deaths than all infectious diseases....
by Kim Ferguson | Aug 30, 2020 | Brand, Culture, Marketing
Rocky, Karate Kid, Cool Runnings, Braveheart, Slumdog Millionaire, Dodgeball – can you see a theme emerging? I love a story about an underdog. Watching a character tackle adversity against all the odds and proving naysayers wrong is immensely satisfying, and the...
by Kim Ferguson | Aug 23, 2020 | Brand, Marketing
Did you know that we have 12,000 to 60,000 thoughts per day? With so many people preoccupied with their daily lives, it’s no wonder that Ogilvy found that 90% of advertising goes unnoticed. To get noticed, brands need to be distinctive because if you...
by Kim Ferguson | May 16, 2020 | Marketing
Last week I watched a presentation by Raquel Chicourel, the Chief Strategy Officer at Grey London, looking at how brands could navigate the new normal with a special emphasis on profound cultural changes. Raquel’s studied a BA in Journalism, which led her to a...
by Kim Ferguson | May 15, 2020 | Communications, Marketing
While many people happily skip adverts, I love them! You might be surprised to learn that Wes Anderson, Baz Lurhman, Michael Bay and Ridley Scott have all directed ads for famous campaigns. However, it comes as no surprise that creating and running an advert on TV is...