Research and Insight | The Brand Blog

A cautionary tale about the brand personality of rocks

by Kim Ferguson | Dec 7, 2020 | Brand, Research and Insight

Have you ever been walking along a path, spotted a rock and thought, wow, that rock looks like a big New York type businessman, rich, smooth, maybe a little shady? Of course you haven’t. Rocks are inanimate objects and to describe one like a character in a TV drama...

Understanding the basics of behavioural economics, Nudge theory and its role in shaping the UK’s response to the coronavirus

by Kim Ferguson | Jun 14, 2020 | Research and Insight

Understanding the principles of behaviour economics is useful for marketing and brand managers as it helps them to design effective marketing and communications that influence behaviour and decision making. You may have heard headlines talking about the...

How behavioural economics can improve marketing effectiveness with Julian Saunders

by Kim Ferguson | May 21, 2020 | Research and Insight

I first met Julian last year through the Marketing Agencies Action Group (MAAG). We’ve kept in touch and recently discovered that we have a shared passion for Behavioural Economics. I was more than a little jealous to learn that he worked with Richard Thaler. If...