Paul de Gregorio: How to use digital channels to drive mobilisation to turn interest into action
I often feel that the charity sector needs a rebrand because it is poorly understood and its value...
A day in the life of a Charity Brand Manager
When I meet new people, I dread being asked the well-intended 'what do you do' question. I'll...
RSA: Building a brand to inspire people to commit to impact
What do Charles Dickens, Stephen Hawking, Nelson Mandela, Dame Judi Dench and David Attenborough...
Under the bonnet of a rebrand
There are three eternal truths for anyone working in the non-profit or charity sector. The first...
Collaborative Positivism: The new communications model for driving support & social change
To survive and thrive, charities must communicate effectively with their audiences - now more than...
British Heart Foundation: Lessons learnt from a rebrand
With research showing that stronger brands recovered to nine times faster than other brands during...