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Paul de Gregorio: How to use digital channels to drive mobilisation to turn interest into action

Paul de Gregorio: How to use digital channels to drive mobilisation to turn interest into action

by Kim Ferguson | Charity, Digital

I often feel that the charity sector needs a rebrand because it is poorly understood and its value...

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A day in the life of a Charity Brand Manager

A day in the life of a Charity Brand Manager

by Kim Ferguson | Brand, Charity

When I meet new people, I dread being asked the well-intended 'what do you do' question. I'll...

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RSA: Building a brand to inspire people to commit to impact

RSA: Building a brand to inspire people to commit to impact

by Kim Ferguson | Brand, Charity

What do Charles Dickens, Stephen Hawking, Nelson Mandela, Dame Judi Dench and David Attenborough...

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Under the bonnet of a rebrand

Under the bonnet of a rebrand

by Mark Blakemore | Brand, Charity

There are three eternal truths for anyone working in the non-profit or charity sector.  The first...

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Collaborative Positivism:  The new communications model for driving support & social change

Collaborative Positivism: The new communications model for driving support & social change

by Ryan Thomson | Charity, Communications

To survive and thrive, charities must communicate effectively with their audiences - now more than...

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British Heart Foundation: Lessons learnt from a rebrand

British Heart Foundation: Lessons learnt from a rebrand

by Kim Ferguson | Brand, Charity

With research showing that stronger brands recovered to nine times faster than other brands during...

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