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Jonathan Gottschall: There is nothing less innocent than a story

Jonathan Gottschall: There is nothing less innocent than a story

by Kim Ferguson | Communications

I recently came across a book called The Story Paradox: How Our Love of Storytelling Builds...

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Brand & marketing jargon buster

Brand & marketing jargon buster

by Kim Ferguson | Communications, Marketing

Around six years ago, when I had just moved to London, I found myself in my first client/agency...

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Collaborative Positivism:  The new communications model for driving support & social change

Collaborative Positivism: The new communications model for driving support & social change

by Ryan Thomson | Charity, Communications

To survive and thrive, charities must communicate effectively with their audiences - now more than...

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The power of great storytelling for brands: taking inspiration from Attenborough, Thunberg, Disney and Pixar

The power of great storytelling for brands: taking inspiration from Attenborough, Thunberg, Disney and Pixar

by Kim Ferguson | Brand, Communications

People have been telling stories for thousands of years. Why? because stories matter - and we all...

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Why you should consider advertising on TV now – RAW London

Why you should consider advertising on TV now – RAW London

by Kim Ferguson | Communications, Marketing

While many people happily skip adverts, I love them! You might be surprised to learn that Wes...

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Tim’s tips to taking a great selfie

Tim’s tips to taking a great selfie

by Kim Ferguson | Communications

Because we're hardwired to respond to images better a great picture really is worth a thousand...

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