We had the pleasure of speaking with @daryl_fielding to learn about the story behind one of the most celebrated examples of brand purpose over the past two decades.

    #Brandstrategy #marketing #realbeauty #dove

    John Lewis launched their Christmas ad today on national kindness day.

    #GiveALittleLove aims to raise £4m for @HomeStartUK and @FareShareUK

    #johnlewischristmasadvert #KindnessDay
    https://youtu.be/Juv2c0xgGno

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