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BrewDog: How their challenger brand ‘punk mentality’ is helping to make the world a better place one pint at a time

BrewDog: How their challenger brand ‘punk mentality’ is helping to make the world a better place one pint at a time

by Kim Ferguson | Brand, Culture, Marketing

Rocky, Karate Kid, Cool Runnings, Braveheart, Slumdog Millionaire, Dodgeball - can you see a theme...

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COOK: Being a B-Corp and bringing people together around good food

COOK: Being a B-Corp and bringing people together around good food

by Kim Ferguson | Brand, Culture

COOK was founded in 1997 by Ed Perry, who is still co CEO and Dale Penfold. Ed initially worked...

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‘If you stay ready, you don’t gotta get ready’ Adam Stricker-Morecroft, Head of Individual Giving at World Animal Protection UK on how to be agile, lean and brave.

‘If you stay ready, you don’t gotta get ready’ Adam Stricker-Morecroft, Head of Individual Giving at World Animal Protection UK on how to be agile, lean and brave.

by Kim Ferguson | Charity, Culture

The first recorded case of Covid-19 was just over 6 months ago. In late June, the number of...

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Let’s get Brands talking about queer issues

Let’s get Brands talking about queer issues

by Chris Allen | Brand, Culture

Pride This is possibly the first thing people think of when we talk about queer issues. This isn’t...

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How to use your values to build a strong remote culture – with stories from Zapier and The British Heart Foundation

How to use your values to build a strong remote culture – with stories from Zapier and The British Heart Foundation

by Kim Ferguson | Culture

I believe that a brand's strongest asset is its staff. Cultivating a culture where staff are...

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Career advice for the ‘Coronaclass’ from the class of 08-09

Career advice for the ‘Coronaclass’ from the class of 08-09

by Kim Ferguson | Culture

Your 20's is meant to be your defining decade when you get the opportunity to establish your own...

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