If you’ve read any of my previous posts on charities you’ll know that they are facing a particularly tough time at the moment.
To help raise awareness of these issues, I’ve been creating shareable pictures that highlight some of the key challenges.
Please feel free to download and share any of the following resources: Charity challenge resources. I’ll aim to update this folder on a regular basis.
Fundraising advice and training
Charity Fundraising Ltd are offering free fundraising consultations for UK Charities affected by Coronavirus. There are a number of commercial brands offering training to to support businesses and charities, one of which is the #LloydsBankAcademy are running free webinars in making the most of their digital channels during this uncertain time.
Adobe spark have created a collection of free shareable templates to help small businesses easily create relevant and engaging marketing and communications: Free Adobe Spark templates
Canva is a great design tool, one I wish I had known about when I worked for a smaller charity. Eligible charities can apply for a free Canva Pro licence for up to 10 members of their team.
Free photography and illustrations
Reach out to furloughed staff
If your organisation needs support, try speaking to one of the furloughing schemes that I referenced in my earlier post to see if they are able to connect you with furloughed agency and charity staff in May or June.
Understanding what people think and feel will help you create better products, campaigns and propositions. You Gov are running a Covid-19 public monitor to help get a feel for the public’s sentiment, most of the content is free to browse. The NFP Synergy Charity Awareness Monitor offers free access to their sector data which covers a range of topics including favourite causes, volunteering, fundraising, and trust. I’d highly recommend subscribing to Marketing Weeks newsletters, each week they’ll send you 5 killer stats to start your week.
Agencies are also a great source of insight at the moment. I’m particularly enjoying the Nonsense weekly Credibility & Coronavirus Wrap-up (below). Now is a great time to follow more agencies on LinkedIn. Wolff Olins, BBH, System 1, Nice and Serious, MullenLowe, VCCP, The Good Agency, Spencer Du Bois, Don’t Panic, RAW London, Olgilvy, and the Team are some of my favourites to follow.
Go dark or advertise? What will you do?
— WARC (@WARCEditors) May 12, 2020
- The Charity Aid Foundation have a brilliant hub for charities that they regularly update with the latest funding and resources to support the charity sector during coronavirus
- The Directory of Social Change provide training courses, publications, online funding databases, research, conferences, a bookshop and lots of free resources on their website
- Charity Comms have offers a range of advice and resources to charities to help them navigate a number of different challenges
- The Civil Society and Fundraising.co.uk are my two favourite websites for news relating to the third sector
- The Media Trust offers free guides, toolkits, blogs and tips for charities and young people designed to help you enhance your knowledge, stay informed about trends and developments and gain advice from a range of communications experts.