Top free online brand and marketing courses for 2021
With the London School of Economics and the University of Exeter reporting that more than one in...
What is a brand and why do brands matter with Apple, Coke and Oatly
Ever found it hard to explain what a brand is or why it is important? You're not alone. Many...
Darren Bowles: How we created a bold new typeface for Versus Arthritis
I’d always had an appreciation for a well designed typeface, but it wasn't until I had to help...
A cautionary tale about the brand personality of rocks
Have you ever been walking along a path, spotted a rock and thought, wow, that rock looks like a...
Paul de Gregorio: How to use digital channels to drive mobilisation to turn interest into action
I often feel that the charity sector needs a rebrand because it is poorly understood and its value...
Daryl Fielding: The story behind Dove’s “Campaign For Real Beauty”
Mark Ritson believes that every Marketer needs to know the Dove case study. In a recent LinkedIn...