Understanding the basics of behavioural economics, Nudge theory and its role in shaping the UK’s response to the coronavirus
Understanding the principles of behaviour economics is useful for marketing and brand managers as...
Why customer experience matters and what happens when it goes wrong with United Airlines and Virgin Media
In an earlier blog about recession-proof marketing strategies, I talked about how there is a...
How behavioural economics can improve marketing effectiveness with Julian Saunders
I first met Julian last year through the Marketing Agencies Action Group (MAAG). We've kept in...
Don’t try and predict the curve, shape it – Raquel Chicourel, Chief Strategy Officer at Grey London
Last week I watched a presentation by Raquel Chicourel, the Chief Strategy Officer at Grey London,...
Why you should consider advertising on TV now – RAW London
While many people happily skip adverts, I love them! You might be surprised to learn that Wes...
Looking for a ‘recession-proof’ marketing strategy? Focus on Customer Experience
Lost count of how many times you've heard that we're living through unprecedented times? Google...