Coca-Cola: The importance of consistency for brands
A Brand Manager can often get a bad reputation as the "brand police." This reputation isn't...
The power of great storytelling for brands: taking inspiration from Attenborough, Thunberg, Disney and Pixar
People have been telling stories for thousands of years. Why? because stories matter - and we all...
COOK: Being a B-Corp and bringing people together around good food
COOK was founded in 1997 by Ed Perry, who is still co CEO and Dale Penfold. Ed initially worked...
British Heart Foundation: Lessons learnt from a rebrand
With research showing that stronger brands recovered to nine times faster than other brands during...
People Tree: How the ethical fashion pioneer and Generation Z are turning the tide on fast fashion
Can a dress change your life? Depending on your disposition, it might. But the right dress can...
‘If you stay ready, you don’t gotta get ready’ Adam Stricker-Morecroft, Head of Individual Giving at World Animal Protection UK on how to be agile, lean and brave.
The first recorded case of Covid-19 was just over 6 months ago. In late June, the number of...
Let’s get Brands talking about queer issues
Pride This is possibly the first thing people think of when we talk about queer issues. This isn’t...
Innocent: Making the world a better place and people smile on social media
One of my favourite brands is Innocent Smoothies. When I need some lighthearted relief, I take a...
How to successfully develop and deliver a customer experience strategy with Richie Rumbelow
Customer experience has been a hot topic for a while now. If you don’t have a CX strategy, I hope...
Welcome to The Brand Blog
The Brand Blog strives to help charities, B Corporations and Social Enterprises meet their goals by sharing brand and marketing insights and advice from across the industry.
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