Ben and Jerry’s, Heineken, Coke and Burger King: What happens when brands take a stand on social and political issues
In August, the Home Secretaries comments regarding the refugee crisis and taking back control of...
Oatly: How the perfect marketing mix made them one of the most innovative brands in the world
British people are renowned for their ability to talk (and complain) about the weather. However,...
BrewDog: How their challenger brand ‘punk mentality’ is helping to make the world a better place one pint at a time
Rocky, Karate Kid, Cool Runnings, Braveheart, Slumdog Millionaire, Dodgeball - can you see a theme...
Distinctive ad showcase with Save the Children, Old Spice, Guinness, Skoda and Mars
Did you know that we have 12,000 to 60,000 thoughts per day? With so many people preoccupied with...
Coca-Cola: The importance of consistency for brands
A Brand Manager can often get a bad reputation as the "brand police." This reputation isn't...
The power of great storytelling for brands: taking inspiration from Attenborough, Thunberg, Disney and Pixar
People have been telling stories for thousands of years. Why? because stories matter - and we all...
COOK: Being a B-Corp and bringing people together around good food
COOK was founded in 1997 by Ed Perry, who is still co CEO and Dale Penfold. Ed initially worked...
British Heart Foundation: Lessons learnt from a rebrand
With research showing that stronger brands recovered to nine times faster than other brands during...
People Tree: How the ethical fashion pioneer and Generation Z are turning the tide on fast fashion
Can a dress change your life? Depending on your disposition, it might. But the right dress can...
Welcome to The Brand Blog
The Brand Blog strives to help charities, B Corporations and Social Enterprises meet their goals by sharing brand and marketing insights and advice from across the industry.
If you’d like to contribute to The Brand Blog, please get in touch.