The conscious brand – Charlie Stott from Wolff Olins tells us how the pandemic has seen a new era of brand emerge
Tastes, attitudes, and behaviours change naturally over time. As a Brand Manager, your role is to...
The brands supporting the #BlackLivesMatter movement
At the end of May, the death of George Floyd sparked a series of protests against racial...
Career advice for the ‘Coronaclass’ from the class of 08-09
Your 20's is meant to be your defining decade when you get the opportunity to establish your own...
Quick thoughts on AI, Digital Transformation & Innovation with Dr Geraint Evans
For many brands the coronavirus crisis has disrupted their digital strategies and forced or...
5 ways that charities can use gamification for good
Health and wellbeing websites and apps are more popular and competitive than ever. The teams...
How behavioural economics can improve marketing effectiveness with Julian Saunders
I first met Julian last year through the Marketing Agencies Action Group (MAAG). We've kept in...
Brand 360: developing your brand strategy
This week I took part a Charity Comms live pannel discussion to talk about how the British Heart...
Don’t try and predict the curve, shape it – Raquel Chicourel, Chief Strategy Officer at Grey London
Last week I watched a presentation by Raquel Chicourel, the Chief Strategy Officer at Grey London,...
Why you should consider advertising on TV now – RAW London
While many people happily skip adverts, I love them! You might be surprised to learn that Wes...
Welcome to The Brand Blog
The Brand Blog strives to help charities, B Corporations and Social Enterprises meet their goals by sharing brand and marketing insights and advice from across the industry.
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