British Heart Foundation – How we built a brand to beat heartbreak forever
During previous recessions stronger brands recovered up to nine times faster than other brands....
The brands making us laugh during lockdown
We have officially been in lockdown for 34 days, and during that time TV consumption has gone up...
Why purpose is important for charities with Dan Dufour
Dan Dufour is a specialist in brand purpose. His personal brand purpose, the reason he claims to...
Free resources to help charities
If you’ve read any of my previous posts on charities you’ll know that they are facing a...
What is the best way to support a charity?
New research has shown that the cancellation rate for direct debits in March 2020 was 41% higher...
Furloughed? Use your time and expertise to support struggling charities
Over 24k staff at the largest 20 charities have been furloughed. At a time where charities report...
Shifting social strategies with Jo Eden
A lot can happen in 16 years. Cast your mind back to 2004. Outcast had us 'shaking it like a...
Charities are our lifeblood. We must protect them.
Everyone knows that charities are important, but I don't think that people truly understand just...
During hard times, find the path up – The Happiness Advantage
According to the Economist, while forecasts vary, many agree that 2020 is going to be a dreadful...
Welcome to The Brand Blog
The Brand Blog strives to help charities, B Corporations and Social Enterprises meet their goals by sharing brand and marketing insights and advice from across the industry.
If you’d like to contribute to The Brand Blog, please get in touch.