‘If you stay ready, you don’t gotta get ready’ Adam Stricker-Morecroft, Head of Individual Giving at World Animal Protection UK on how to be agile, lean and brave.
The first recorded case of Covid-19 was just over 6 months ago. In late June, the number of...
Let’s get Brands talking about queer issues
Pride This is possibly the first thing people think of when we talk about queer issues. This isn’t...
Innocent: Making the world a better place and people smile on social media
One of my favourite brands is Innocent Smoothies. When I need some lighthearted relief, I take a...
How to successfully develop and deliver a customer experience strategy with Richie Rumbelow
Customer experience has been a hot topic for a while now. If you don’t have a CX strategy, I hope...
How to use your values to build a strong remote culture – with stories from Zapier and The British Heart Foundation
I believe that a brand's strongest asset is its staff. Cultivating a culture where staff are...
The power of human connection – The story of the Samaritans rebrand with Max Du Bois
The Samaritans have been providing support to people who are contemplating suicide for almost 70...
Understanding the basics of behavioural economics, Nudge theory and its role in shaping the UK’s response to the coronavirus
Understanding the principles of behaviour economics is useful for marketing and brand managers as...
Why customer experience matters and what happens when it goes wrong with United Airlines and Virgin Media
In an earlier blog about recession-proof marketing strategies, I talked about how there is a...
The conscious brand – Charlie Stott from Wolff Olins tells us how the pandemic has seen a new era of brand emerge
Tastes, attitudes, and behaviours change naturally over time. As a Brand Manager, your role is to...
Welcome to The Brand Blog
The Brand Blog strives to help charities, B Corporations and Social Enterprises meet their goals by sharing brand and marketing insights and advice from across the industry.
If you’d like to contribute to The Brand Blog, please get in touch.