How to successfully develop and deliver a customer experience strategy with Richie Rumbelow
Customer experience has been a hot topic for a while now. If you don’t have a CX strategy, I hope...
How to use your values to build a strong remote culture – with stories from Zapier and The British Heart Foundation
I believe that a brand's strongest asset is its staff. Cultivating a culture where staff are...
The power of human connection – The story of the Samaritans rebrand with Max Du Bois
The Samaritans have been providing support to people who are contemplating suicide for almost 70...
Understanding the basics of behavioural economics, Nudge theory and its role in shaping the UK’s response to the coronavirus
Understanding the principles of behaviour economics is useful for marketing and brand managers as...
Why customer experience matters and what happens when it goes wrong with United Airlines and Virgin Media
In an earlier blog about recession-proof marketing strategies, I talked about how there is a...
The conscious brand – Charlie Stott from Wolff Olins tells us how the pandemic has seen a new era of brand emerge
Tastes, attitudes, and behaviours change naturally over time. As a Brand Manager, your role is to...
The brands supporting the #BlackLivesMatter movement
At the end of May, the death of George Floyd sparked a series of protests against racial...
Career advice for the ‘Coronaclass’ from the class of 08-09
Your 20's is meant to be your defining decade when you get the opportunity to establish your own...
Quick thoughts on AI, Digital Transformation & Innovation with Dr Geraint Evans
For many brands the coronavirus crisis has disrupted their digital strategies and forced or...
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