A cautionary tale about the brand personality of rocks
Have you ever been walking along a path, spotted a rock and thought, wow, that rock looks like a...
Understanding the basics of behavioural economics, Nudge theory and its role in shaping the UK’s response to the coronavirus
Understanding the principles of behaviour economics is useful for marketing and brand managers as...
How behavioural economics can improve marketing effectiveness with Julian Saunders
I first met Julian last year through the Marketing Agencies Action Group (MAAG). We've kept in...