The Brand Blog
  • Home
  • About
  • Topics
    • Brand
    • Charity
    • Communications
    • Culture
    • Customer experience
    • Digital
    • Marketing
    • Research & insight
  • Contact
Select Page
A cautionary tale about the brand personality of rocks

A cautionary tale about the brand personality of rocks

by Kim Ferguson | Brand, Research and Insight

Have you ever been walking along a path, spotted a rock and thought, wow, that rock looks like a...

read more
Understanding the basics of behavioural economics, Nudge theory and its role in shaping the UK’s response to the coronavirus

Understanding the basics of behavioural economics, Nudge theory and its role in shaping the UK’s response to the coronavirus

by Kim Ferguson | Research and Insight

Understanding the principles of behaviour economics is useful for marketing and brand managers as...

read more
How behavioural economics can improve marketing effectiveness with Julian Saunders

How behavioural economics can improve marketing effectiveness with Julian Saunders

by Kim Ferguson | Research and Insight

I first met Julian last year through the Marketing Agencies Action Group (MAAG). We've kept in...

read more

THE BRAND BLOG LTD – Company Number 12665440

  • Twitter
Design 22
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok