With the London School of Economics and the University of Exeter reporting that more than one in 10 people aged 16 – 25 have lost their job during covid-19 pandemic, many graduates are looking to gain additional qualifications.

Now don’t worry, unlike the UK Governments insensitive Rethink. Reskill. Reboot. campaign where Fatima was encouraged to trade in her ballet shoes for a life in cybersecurity, I’m not suggesting that anyone should embark on a course that they’re not passionate about. But as a proud philomath (a lover of learning and studying), I believe that lifelong learning helps us adapt to unexpected changes. It also allows us to challenge our thinking and grow.

High fees are often seen as a barrier to learning (the average Masters in the UK is almost £8k), but there are plenty of free courses that you can access if you have time and a decent internet connection. The following list is a selection of some free training for brand and marketing managers:

Google
  • Digital Marketing Strategy
  • Build Engaging Presentations
  • Set Up Your Online Shop
  • Productivity for Working Remotely
Facebook Blueprint
  • A/B Testing
  • A Strong Hypothesis Leads to Actionable Insights
  • Ad Delivery and Optimization Tools
  • Add Motion to Your Story
Twitter flight school 
  • Digital & Social
  • Strategy & Planning
  • Video & Linear TV
  • Creative
  • Setting up a Campaign
  • Managing Creatives
General Assembly
  • Intro to Statistics
  • Intro to Data Analytics
  • Intro to UX Design
  • Intro to Digital Marketing
  • Digital Marketing Campaign Essentials
  • Digital Marketing 101
  • Intro to Product Management
DesignEdX
  • Game Design
  • Ideation
  • Interaction Design
  • Product Design
  • User Experience (UX)
Hubspot
  • Excel for Marketers Crash Course
  • Ecommerce Marketing Training Course Social Media
  • Email marketing
  • Content marketing

 

  • Marketing Strategy with Advertising Week and Raja Rajamannar
  • UX Design Fundamentals
  • UX Design Strategy and Application
  • Storytelling for Social Change
  • Content Marketing Strategy with Advertising Week
  • Introduction to Content Design
  • Digital Marketing: Storytelling in the New Communication Landscape
  • Become a Better Presenter: Improve Your Public Speaking Skills
  • UX Design Strategy and Application: Strategy, Innovation and the Future of Work
  • Getting Started with Agile and Design Thinking
  • Building relationships with donors
  • Campaigns and organisations
  • Collaborative leadership in voluntary organisations
  • Contemporary issues in managing
  • Developing career resilience
  • Decision trees and dealing with uncertainty
  • Introducing a framework for strategy
  • Marketing in the 21st Century
  • Planning a project
  • Retail marketing
  • Social marketing
  • Understanding your customers
  • What is strategy?
Runs courses on developing leadership practices in voluntary organisations and collaborative leadership in voluntary organisations.
Virgin Media Business has created the Big Digital Skills Hub which includes modules on social media, content and digital marketing.
Learn Direct’s digital skills qualification offers a basic introduction to digital media.
GoThinkBig has compiled a list of 11 courses from social media and search engine optimisation to computer science.
From media and creative industry-led masterclasses and its free UK-wide digital skills programme, to tailored media interview training to help you and your beneficiaries share their own personal stories,  the Media Trust’s training courses are delivered by leading experts, with a deep understanding of the challenges faced by charities and under-represented communities.
Free and comprehensive online courses designed in collaboration with broadcasters, agencies and advertisers to help boost critical skills and knowledge across the industry. From the latest advanced TV solutions to the practicalities of planning and buying a TV campaign, it covers all the existing and emerging ways brands can work with TV to deliver business success.
Launching in March 2021, Trace Academia is an online training platform offering courses dedicated to free vocational training and entrepreneurial skills.
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